It may be one of the Japanese pop culture that girls in different generations have their unique pose for photos. How many of them do you know so far ? Docomo and Snow just worked together for a new series of advertisement about graduation photography service, which includes the introduction of the prominent styles of different generations, since in 1684. It’s time to have Andy’ s Japanese culture lesson. Let’s go through all the highlights now !
⇓⇓⇓Let’s go back to the old time in 1684 first. The key point is the back of neck, which was considered the most beautiful part.
⇓⇓⇓ In 1915, owning beautiful fingers was way more important than having a pretty face, I guess.
⇓⇓⇓Thanks to the TV dramas such as “Sailor Suit and Machine Gun”, the image of being a rebellious girl looked cool in the eyes of the youth since 1970.
⇓⇓⇓It is kind of hard to find the 1981 movie trailer from YouTube. Let’s watch the new version (2005) for knowing how a bad girl looks like.
⇓⇓⇓In the 80s, Kyôko Koizumi was a super star of that period, attracting millions of young girls imitating her way of double peace, which could be frequently shown by some Japanese magazines such as “Myōjō”, Morning Star in English.
Do you know who she is ? Hint: the heroine of “Running Away is Shameful but Helpful”
⇓⇓⇓Because of the popularity of Namie Amuro and Japanese magazine “Egg”, which talked about the culture of gal (ギャル), Shibuya-gal style was super prevalent at that time.This post looks like a girl who wants to hug you, and I think any viewer is likely to be happy to have a hug offered by someone, either male or female.
“Egg”magazine was out of business in 2014, due to a big drop of sales after financial tsunami in 2008. it also indicates the end of Gyaru culture, which played a big role in the export of Japanese culture in the 1990s. I will talk about this in details for my next writing.
⇓⇓⇓Do you know why lots of girls showed duck-face in 2000 ?
⇓⇓⇓Did you show your tongue for looking cute in front of a camera?
⇓⇓⇓Now I understand why in 2015 I always saw girls looking painful on their face.
⇓⇓⇓It Is kind of sad to say this finger-heart style originated from Korea, but not Japan. Look like Korean pop culture has great influence on Japanese youth nowadays. In Hong Kong, this style means “asking for money”, though.
You may watch the whole version of the video below: